FIND YOUR PERFECT RING IN MINUTES WITH OUR FREE RING FINDER TOOL

Finding the perfect engagement ring doesn’t have to be stressful.

Get a personalised list of suitable rings tailored to your taste, specification & budget in under 2 minutes.

THE PERFECT FIT
FOR ALL BUDGETS

High-street jewellers don’t offer the same range of high-quality designs you can find online. But the perfect engagement ring doesn’t have to cost the earth. We have streamlined the engagement ring buying process to bring you an easy, hassle-free experience where you can find a personal ring you and your partner will love - for the price of something off the shelf. 

PRICES FROM
JUST £1500

DELIVERY IN AS LITTLE
AS ONE WEEK

FREE RING RESIZING INCLUDED

FREE & FULLY INSURED UK DELIVERY

GIA GRADED
DIAMONDS

30 DAY RETURNS

CONFLICT-FREE DIAMONDS

PRICES FROM
JUST £650

DELIVERY IN AS LITTLE AS ONE WEEK

FREE RING RESIZING INCLUDED

FREE & FULLY INSURED UK DELIVERY

PRICES FROM JUST £650

DELIVERY IN AS LITTLE AS ONE WEEK

FREE RING RESIZING INCLUDED

FREE & FULLY INSURED UK DELIVERY

GIA GRADED DIAMONDS

30 DAY RETURNS

CONFLICT-FREE DIAMONDS

GIA GRADED DIAMONDS

30 DAY RETURNS

CONFLICT-FREE DIAMONDS

LOCATED IN THE HEART OF HATTON GARDEN, LONDON

We offer free consultations in our showroom situated in the middle of London's famous jewellery quarter.

DON'T JUST TAKE OUR WORD FOR IT

Check out what some of our happy customers are saying about us on Trustpilot & Google Reviews.

10/10 service from start to finish. Really helpful and knowledgeable when finding the right style of ring and diamond cut for me, and they went the extra mile to get the sizing changed and delivered at very little notice. Stunning ring - would highly recommend Primo!

James H-M.

As I had only just started my search, being a novice and not knowing exactly what I wanted meant some jewellers were not interested. However, Francesco talked me through all of the options and didn’t mind that I wasn’t ready to buy a ring there and then. He was happy to spend time and talk me through the pros and cons of various diamonds, stones & bands.

Michael F.

The experience with Primo Diamonds was brilliant. It was an education as well as a service. We started from the ground up, talking about the basics regarding diamonds and slowly worked up towards choosing a ring. I had designs in mind so those were taken into account and the end result is a ring I'm really really happy with.

Kunal P.

Highly recommended! Francesco was very attentive and gave me some good ideas with a variety of options for my wedding band! To this day, he will contact me on my anniversary! Will be back for my eternity ring!

Alexandra L.

WHO WE ARE

40+

YEARS OF FAMILY
EXPERIENCE

Coming from a family that has worked in the jewellery industry for more than 40 years, our founder Francesco's first memory is of walking through the streets of Hatton Garden with his father, taking in the sights of dazzling gemstones and intricate jewellery. These memories of visits to diamond suppliers and jewellery workshops stuck with him and became the inspiration to create what is now Primo Diamonds.

Our aim at Primo Diamonds is to change the way customers shop for bespoke engagement rings, taking over 40 years of family experience to create a new digital solution that provides an unrivalled combination of affordable prices and unsurpassed service. We specialise in creating truly unique, one-of-a-kind pieces that our customers love, and using our design process to empower them to create a more personalised engagement ring than an off-the-shelf piece.

Start your design journey with us today with your free, no-obligation consultation to bring your ideas to life, and create a special story of how your perfect ring came to be.

FEELING CREATIVE? DESIGN A COMPLETELY UNIQUE CUSTOM RING

No one knows your partner better than you. That’s why we'll work with you to design a unique ring that perfectly reflects their personality and style. And we’ll never send you a ring we’re not proud of too! Our complimentary design service means there’s no commitment to purchase until you’re 100% satisfied that you love your ring design.

1.

Get Inspired Or Start From Scratch - Start your free consultation online now to share your initial design ideas & rough budgets with our team. Whether you have a specific design in mind or are starting completely from scratch, we will provide you with all the information you need to start getting creative, and examples of other rings for inspiration.

2.

Meet Your Designer - One of our highly-skilled designers will get in touch via email, WhatsApp, phone or video call to begin to understand your specific style, silhouette and design requirements. Your designer will be on hand to guide you through the entire process.

3.

Ring Design - Your designer will provide you a range of options of different ring styles & shapes, and walk you through how you can customise your design to make it extra special.

4.

Choosing Diamonds - Your designer will educate you on the diamond buying basics, explaining the differences in the diamond 4 C’s - colour, clarity, cut & carat. All tailored to your specific budget & taste.

5.

Design Approval - Once you have selected your options, your designer will finalise your design for approval and provide your final quote. Review as many options as you need before deciding.

6.

Build & Delivery - Once you’re completely happy, sit back and leave our master craftsmen to bring your ring to life. We’ll keep you updated on the progress at every stage. When it’s ready, we’ll notify you and send out your ring via free, fully-insured delivery.

FEELING CREATIVE? DESIGN A COMPLETELY UNIQUE CUSTOM RING

No one knows your partner better than you. That’s why we'll work with you to design a unique ring that perfectly reflects their personality and style. And we’ll never send you a ring we’re not proud of too! Our complimentary design service means there’s no commitment to purchase until you’re 100% satisfied that you love your ring design.

1.

Get Inspired Or Start From Scratch - Start your free consultation online now to share your initial design ideas & rough budgets with our team. Whether you have a specific design in mind or are starting completely from scratch, we will provide you with all the information you need to start getting creative, and examples of other rings for inspiration.

2.

Meet Your Designer - One of our highly-skilled designers will get in touch via email, WhatsApp, phone or video call to begin to understand your specific style, silhouette and design requirements. Your designer will be on hand to guide you through the entire process.

3.

Ring Design - Your designer will provide you a range of options of different ring styles & shapes, and walk you through how you can customise your design to make it extra special.

4.

Choosing Diamonds - Your designer will educate you on the diamond buying basics, explaining the differences in the diamond 4 C’s - colour, clarity, cut & carat. All tailored to your specific budget & taste.

5.

Design Approval - Once you have selected your options, your designer will finalise your design for approval and provide your final quote. Review as many options as you need before deciding.

6.

Build & Delivery - Once you’re completely happy, sit back and leave our master craftsmen to bring your ring to life. We’ll keep you updated on the progress at every stage. When it’s ready, we’ll notify you and send out your ring via free, fully-insured delivery.

© 2024 Primo Diamonds. All rights reserved.