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Steven made the whole experience so easy and enjoyable. The ring is absolutely perfect and my fiancée loves it. I couldn't recommend them enough.
We help you shortlist the perfect ring based on your style and budget.
No more second-guessing. Understand your options based on your preferences and budget.
Understand what really matters before buying, so you don't overpay or choose the wrong style.
Find your ideal ring style in just 60 seconds, even if you don't know where to begin.
Use your results to compare real diamonds, gemstones, and settings with confidence.
Buying an engagement ring is one of the most important purchases you'll ever make. My goal is simple: to give you honest advice, exceptional value and complete confidence in your decision. Whether you're just starting your search or already have a design in mind, I'll help you understand your options and create a ring you'll be proud to propose with.
Find My Perfect Ring NowSteven made the whole experience so easy and enjoyable. The ring is absolutely perfect and my fiancée loves it. I couldn't recommend them enough.
The attention to detail and personal service is second to none. They helped us source a rare lab-grown diamond that exceeded all our expectations.
They helped me design a ring that was better than I could have ever imagined. The quality and craftsmanship are exceptional, truly a masterpiece.
At Primo Diamonds, we combine over 50 years of family jewellery expertise with a modern, personalised approach to engagement ring design. Every ring is crafted with exceptional attention to detail and tailored to your unique vision.
Every ring is created to your exact specifications.
Our experienced jewellers support you throughout the entire journey.
Choose from carefully selected natural and lab-grown diamonds.
Make your dream ring more accessible with flexible payment options.
Enjoy ongoing support and care long after your proposal.
From your initial consultation to the final handcrafted ring, we guide you through every stage of the journey to create something truly unique.
Meet with one of our expert jewellers in person or virtually. We'll learn about your style, preferences, and budget to understand exactly what you're looking for.
Explore a curated collection of ethically sourced diamonds and discover the perfect shape, cut, and size for your ring.
Using your ideas and preferences, we'll create a custom design that reflects your vision and love story.
Once approved, your ring is meticulously handcrafted by our skilled jewellers with precision and exceptional attention to detail.
Explore a selection of beautifully crafted engagement rings and bespoke creations designed for our clients.
The Record Hall
16–16A Baldwin's Gardens
London EC1N 7RJ
We offer complimentary in-person consultations at our Hatton Garden design studio, located in the heart of London's famous jewellery district.
There is no single right answer — your budget should reflect what feels comfortable for you. During your consultation, we help you understand how budget influences diamond size, quality and design complexity, so you can make a confident decision without overspending.
Most bespoke rings are completed within four to six weeks from design approval. Timelines can vary depending on stone sourcing and design complexity. We will provide a clear schedule at your consultation and keep you updated throughout.
Yes. We offer a curated selection of high-quality lab-grown diamonds alongside our natural stone collection. Our consultants will explain the benefits of each option so you can choose with confidence.
Absolutely. Our virtual consultations are conducted via video call and offer the same personalised guidance as an in-store visit. You can explore designs, discuss diamonds and begin your bespoke journey from anywhere in the world.
Your consultation is relaxed and entirely pressure-free. We discuss your vision, budget and timeline, show you diamonds and ring styles, and answer every question you have. There is no obligation — it is simply an opportunity to explore your options with expert guidance.
We offer GIA certified natural diamonds as standard for stones above a certain carat weight. Certification details are always shared transparently during your consultation, so you know exactly what you are purchasing.
Take the first step toward the perfect ring. Tell us your vision and our Hatton Garden team will create a tailored experience — in-store or virtually, on your schedule.
Find My Perfect Ring NowIn-store or virtual — your choice
Completely private and pressure-free
GIA certified diamonds as standard
Dedicated consultant throughout