Schedule Your Free, No-Obligation In-person Or Virtual Consultation with Our Expert Jewellers Today!
At Primo Diamonds, we specialize in creating unique and breathtaking engagement rings. From your initial consultation to the final handcrafted design, we are committed to bringing your vision to life with expert craftsmanship and unparalleled attention to detail.
Personalised Consultation:
We begin with an in-person or virtual consultation where you'll meet one of our expert jewellers. We'll take the time to learn about your style, preferences, and budget, ensuring we design the perfect ring that reflects your love story.
Diamond Selection:
You'll explore our beautiful selection of ethically sourced diamonds. We’ll guide you through the different shapes, cuts, and sizes to find the perfect diamond tailored to your unique vision.
Bespoke Design:
Using your preferences, we’ll create a bespoke design just for you. You'll be involved every step of the way, ensuring the final piece captures exactly what you're looking for.
Craftsmanship:
Once the design is approved, our master jewellers will handcraft your ring with precision and care, ensuring every detail is perfect. The result? A stunning engagement ring, made just for you.
At Primo Diamonds, we specialize in creating unique and breathtaking engagement rings. From your initial consultation to the final handcrafted design, we are committed to bringing your vision to life with expert craftsmanship and unparalleled attention to detail.
Personalised Consultation:
We begin with an in-person or virtual consultation where you'll meet one of our expert jewellers. We'll take the time to learn about your style, preferences, and budget, ensuring we design the perfect ring that reflects your love story.
Diamond Selection:
You'll explore our beautiful selection of ethically sourced diamonds. We’ll guide you through the different shapes, cuts, and sizes to find the perfect diamond tailored to your unique vision..
Bespoke Design:
Using your preferences, we’ll create a bespoke design just for you. You'll be involved every step of the way, ensuring the final piece captures exactly what you're looking for.
Craftsmanship:
Once the design is approved, our master jewellers will handcraft your ring with precision and care, ensuring every detail is perfect. The result? A stunning engagement ring, made just for you.
High-street jewellers don’t offer the same range of high-quality designs you can find online. But the perfect engagement ring doesn’t have to cost the earth. We have streamlined the engagement ring buying process to bring you an easy, hassle-free experience where you can find a personal ring you and your partner will love - for the price of something off the shelf.
Our aim at Primo Diamonds is to change the way customers shop for bespoke engagement rings, taking over 50 years of family experience to create a new digital solution. We specialise in creating truly unique, one-of-a-kind pieces that our customers love, offering you:
Bespoke Designs - Every ring is made to your exact specifications.
Expert Guidance - Our experienced jewellers are with you at every step.
Ethically Sourced Diamonds - We offer a selection of stunning, conflict-free natural and labgrown diamonds.
Lifetime Warranty & Aftercare - We’re here to care for your ring long after your special day.
Start your design journey with us today with your free, no-obligation consultation to bring your ideas to life.
Check out what some of our happy customers are saying about us on Trustpilot & Google Reviews.
10/10 service from start to finish. Really helpful and knowledgeable when finding the right style of ring and diamond cut for me, and they went the extra mile to get the sizing changed and delivered at very little notice. Stunning ring - would highly recommend Primo!
James H-M.
As I had only just started my search, being a novice and not knowing exactly what I wanted meant some jewellers were not interested. However, Francesco talked me through all of the options and didn’t mind that I wasn’t ready to buy a ring there and then. He was happy to spend time and talk me through the pros and cons of various diamonds, stones & bands.
Michael F.
The experience with Primo Diamonds was brilliant. It was an education as well as a service. We started from the ground up, talking about the basics regarding diamonds and slowly worked up towards choosing a ring. I had designs in mind so those were taken into account and the end result is a ring I'm really really happy with.
Kunal P.
Highly recommended! Francesco was very attentive and gave me some good ideas with a variety of options for my wedding band! To this day, he will contact me on my anniversary! Will be back for my eternity ring!
Alexandra L.
We offer free consultations in our showroom situated in the middle of London's famous jewellery quarter.
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