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Our Story

Primo Diamonds is a Hatton Garden-based jeweller specialising in bespoke engagement rings. We offer private consultations, expert diamond guidance, and transparent pricing to help you design a ring that’s meaningful, personal, and crafted to last a lifetime.

When deciding on a name for the company, it was down to our founder, Francesco, to draw on his life experiences to find inspiration. Looking at the importance of the words in his life, Primo was a no-brainer. Primo was the name of his Italian grandfather, a man who has continually inspired him throughout his life. Not only does the word mean "top quality" but it originates from the Italian for "first" which perfectly encapsulates your journey with Primo Diamonds. The first in diamond quality and jewellery craftsmanship to begin your first diamond purchase.

Francesco’s father has worked in the jewellery industry for more than 40 years. As a young boy, he would walk with him through the streets of Hatton Garden, taking in the sights of dazzling gemstones and intricate jewellery. The memories of visits to diamond suppliers and jewellery workshops stuck with him and became the encouragement needed to create what is now Primo Diamonds.

It's simple... Collaborate, Design and Educate. Personal Collaboration We're with you every step of the way to help guide and assure you. We pride ourselves on this personal service to make sure you get it right. So before you take his/her hand, let us take yours. Bespoke Service To bring your vision to life, we'll work with you to turn your designs and inspirations into a reality. Whatever you've got in mind, we can incorporate your ideas into the design process to make your piece as individual as you. Educate and Inspire We understand that buying jewellery is such an emotional purchase and it can be a little daunting. We'll educate you in the world of diamonds and jewellery so you get a full understanding of exactly what you're purchasing.

HOW WE DO THIS

The purchase of jewellery can be life changing, which is why we are committed to providing...

EXCEPTIONAL CRAFTSMANSHIP

UNRIVALLED CERTIFIED DIAMONDS

5-STAR CUSTOMER SERVICE

Visit Our Hatton Garden Showroom

Our Hatton Garden showroom is located at The Record Hall on Baldwin’s Gardens, in the heart of London’s historic jewellery district. We offer private, appointment-only consultations for clients looking to design a bespoke engagement ring with expert guidance.

Ready to Design Your Engagement Ring in Hatton Garden?

Book a free, no-pressure consultation with a Hatton Garden diamond specialist and design an engagement ring that fits your style, budget, and timeline.

Book a Free Consultation

BOOK A CONSULTATION

Our Story

WHAT’S IN A NAME…

A DIAMOND UPBRINGING…

WHAT WE OFFER...

HOW WE DO THIS

EXCEPTIONAL CRAFTSMANSHIP

UNRIVALLED CERTIFIED DIAMONDS

5-STAR CUSTOMER SERVICE

GET IN TOUCH

Visit Our Hatton Garden Showroom

Ready to Design Your Engagement Ring in Hatton Garden?

SHOP WITH CONFIDENCE

Our Story

WHAT’S IN A NAME…

A DIAMOND UPBRINGING…

WHAT WE OFFER...

HOW WE DO THIS

EXCEPTIONAL CRAFTSMANSHIP

UNRIVALLED CERTIFIED DIAMONDS

5-STAR CUSTOMER SERVICE

GET IN TOUCH

Visit Our Hatton Garden Showroom

Ready to Design Your Engagement Ring in Hatton Garden?

SHOP WITH CONFIDENCE

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