With 58 angular surfaces, the iconic round cut is a sparkler. Also known as the “round brilliant”, it’s no surprise this is the most popular shape - making up 75% of diamond sales worldwide.
The cushion cut retains the sparkle of the round cut while delivering more diamond for your money, with less waste produced in the shaping process. This modern cut has been a popular choice over the last decade.
Combining brilliant sparkle with a modern geometric shape, this cut, which was created in the 1960s, represents a contemporary and elegant choice. Despite its modernity, it is the second most popular choice for engagement ring.
Created in the late 1970s to combine the best of emerald and round cuts, this modern and elegant shape sparkles and hypnotises. The radiant cut is an ideal choice for someone who likes to break the mould and stand out.
This long and narrow shape was commissioned in the 18th century by King Louis XV and designed to resemble the smile of his lover. Like the oval cut, it can make the wearer’s finger appear longer and slimmer.
As the name suggests, this cut was originally created for emeralds and became popular in the 1920s. This step-cut diamond is characterised by its long, lean surfaces that produce mesmeric flashes of light.
Similar in scintillation to the round cut, the oval has an increased surface area per carat which offers a more unique option that can make the wearer’s finger appear longer and slimmer.
The universally recognised heart shape has been popular for over 600 years and requires significant skill to craft. Often seen as the perfect expression of love and romance, it's important to seek the right ratio of length and width.
A cut unlike any other, the pear shape turns heads with its sparkles and distinctive form. Often referred to a "teardrop" diamond, it's been worn by celebrities including Victoria Beckham and Katherine Heigl.
Dating back to the early 1900s, this captivating cut draws attention to the centre of the diamond. Inspired by the art deco design movement, it's most famous example was famously worn by Elizabeth Taylor.
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