Primo Diamonds is an independent Hatton Garden jeweller offering GIA and IGI certified lab-grown and natural diamonds online and in our London showroom.
Choosing a diamond is easier with someone you trust beside you. Our gemmologists help you compare loose diamonds across every major shape, including round brilliant, oval, emerald, pear and cushion, and explain how cut, colour, clarity and carat change both appearance and price.
Lab-grown diamonds in London
Lab-grown diamonds are real diamonds with the same physical and optical properties as natural stones. They are an excellent way to choose a larger or higher-grade diamond for your engagement ring, and each one comes with an independent IGI or GIA report.
Natural diamonds with GIA certificates
For a rare, heirloom-quality stone, our natural diamonds are GIA graded and responsibly sourced. We hand-select each one for brilliance and eye-cleanliness, not just its grades on paper.
Visit our Hatton Garden showroom
Book a free appointment to view diamonds side by side, try on settings and plan a bespoke ring with our in-house goldsmiths. You can also learn more in our diamond education guide.