Cut
How well the diamond is proportioned and finished. The biggest influence on sparkle.
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Diamond education
Cut, colour, clarity and carat describe every diamond, natural or lab-grown. Understanding them helps you see what you’re paying for — and where you can save without seeing any difference.
The 4Cs
The 4Cs were developed by the Gemological Institute of America (GIA) so that any diamond can be described in the same way, anywhere in the world. No single “C” makes a diamond beautiful — it’s the balance between them that matters, and that balance depends on your budget and the look you love.
01 · Cut
Cut is about how a diamond’s facets are angled and proportioned — not its shape. A well-cut diamond returns light to your eye as brilliance (white light), fire (flashes of colour) and scintillation (sparkle as it moves). A poorly cut diamond leaks light and can look dull or dark, even with excellent colour and clarity.
Round brilliant diamonds receive an official cut grade, from Excellent down to Poor on GIA reports (IGI also uses “Ideal” at the top). Fancy shapes such as ovals and emeralds don’t receive an overall cut grade, so we look at proportions, symmetry and how the stone actually performs.
TipIf you prioritise one C, make it cut. We recommend Excellent (or Ideal) for round diamonds.
02 · Colour
White diamonds are graded from D (completely colourless) to Z (light yellow or brown). The differences between neighbouring grades are very subtle and often only visible side by side under controlled lighting.
Your metal matters. In platinum or white gold, near-colourless G–H diamonds look bright and white. In yellow or rose gold, the warm metal reflects into the stone, so a slightly warmer grade can look just as beautiful for less.
03 · Clarity
Almost all diamonds contain tiny characteristics — internal “inclusions” and surface “blemishes” — formed as they grew. Clarity grades describe how many there are, how large, and how visible under 10x magnification.
The goal for most couples is an “eye-clean” diamond: one with no inclusions visible to the naked eye. That’s often achievable at VS2 or SI1 for brilliant shapes like round and oval. Step cuts such as emerald and Asscher have open, mirror-like facets that show more, so we usually suggest VS1 or higher.
04 · Carat
Carat is a measure of weight: one carat is 0.2 grams, divided into 100 “points” (so a 0.75ct diamond is 75 points). Larger diamonds are rarer, so price rises faster than weight.
Two diamonds of the same carat can look different in size depending on cut and shape. A well-cut diamond spreads its weight across its face, and elongated shapes like oval, pear and marquise look larger than a round of the same weight.
TipPrices step up at “magic” weights like 0.50ct, 1.00ct and 1.50ct. A diamond just below — say 0.90ct — can cost noticeably less and look almost identical on the hand.
Beyond the 4Cs
How precisely the facets are finished and aligned. Excellent or Very Good is ideal.
Some diamonds glow under UV light. Usually invisible in daylight; very strong fluorescence can occasionally make a diamond look slightly hazy.
The outline of the diamond. It affects sparkle, apparent size and which settings suit it.
For fancy shapes, the length-to-width ratio changes the look — a slimmer or rounder oval, for example.
Natural and lab-grown diamonds are graded on the same 4Cs. The difference is origin and price.
An independent grading report confirms everything above. Never buy a significant diamond without one.
Certification
Every Primo centre diamond comes with an independent grading report from GIA or IGI. The report records the 4Cs, measurements, proportions, polish, symmetry and fluorescence, and many diamonds also carry a microscopic laser inscription of the report number on their girdle.
Balancing the 4Cs
| C | Spend here if… | Save here by… |
|---|---|---|
| Cut | Always — it drives sparkle | Not recommended |
| Colour | You want an icy look in platinum or white gold | Choosing G–J, or warmer grades in yellow or rose gold |
| Clarity | You choose a step cut like emerald or Asscher | Choosing an eye-clean VS2–SI1 for brilliant shapes |
| Carat | Size on the hand matters most to you | Going just under magic weights, or choosing an elongated shape |
Choose the diamond for how it will be worn, not only how it looks in a tray.
Francesco NicolaouFounder, Primo Diamonds
Questions
Cut, because it has the biggest effect on sparkle. After that, the balance depends on your budget and whether size, whiteness or clarity matters most to you.
For most rings, G–H colour and VS2–SI1 clarity give a white, eye-clean diamond with excellent value. Step cuts may need higher clarity.
No, carat is weight. Cut and shape affect how large a diamond looks.
Yes. They are graded on the same 4Cs by independent laboratories such as IGI and GIA.
Flawless diamonds are very rare and priced accordingly, but an eye-clean diamond looks the same to the naked eye.
No inclusions are visible to the naked eye at a normal viewing distance.
The 4Cs make much more sense in person. Visit our Hatton Garden showroom and we’ll show you diamonds of different grades together, with no pressure to decide on the day.