Platinum
Develops a soft patina with wear. A professional polish restores a high shine whenever you like.
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Care guide
A diamond ring is made to be worn every day — and a little care keeps it sparkling for a lifetime. Here’s how to clean it safely, when to take it off, and when to let a jeweller take a look.
Aftercare
Diamonds attract oils from skin, hand cream, soap and everyday dust. A thin film builds up on the underside of the stone, where light enters, and the diamond starts to look dull. The good news: a gentle clean brings it straight back.
At home
Every couple of weeks is plenty. You’ll need warm water, mild washing-up liquid, a soft toothbrush and a lint-free cloth.
Place the ring in a small bowl of warm water with a few drops of mild washing-up liquid for 15–20 minutes.
Use a soft toothbrush to clean around the claws and under the diamond, where dirt collects.
Rinse under warm running water. Close the sink plug or use a bowl so the ring can’t slip away.
Pat dry with a soft, lint-free cloth. Avoid paper towels, which can leave fibres in the setting.
TipNever use toothpaste, bleach, baking soda or abrasive cleaners — they can scratch metal and damage settings.
Everyday wear
Diamonds are hard, but they can still chip with a sharp knock, and claws can bend or catch. Take your ring off for:
TipKeep a small ring dish by the sink and bedside, so your ring always has a safe place to go.
Storage
Know your ring
Develops a soft patina with wear. A professional polish restores a high shine whenever you like.
Its rhodium plating softens over time. Re-plating brings back the bright white finish, typically every year or two.
Keep their colour; an occasional professional polish removes fine surface scratches.
Small diamonds are set closely together. Clean gently and have the setting checked regularly.
Claws hold your diamond. If one catches on clothing, have it checked straight away.
Diamonds all the way round can be knocked more easily. Take extra care with hard surfaces.
Professional care
Claws and settings wear slowly with daily life, so it’s worth having your ring looked over by a jeweller about once a year. Bring it in sooner if you notice:
[CLIENT TO CONFIRM: aftercare offer — e.g. “Primo rings include complimentary cleaning and inspection in our Hatton Garden showroom” / lifetime warranty details.]
Peace of mind
Add your ring to your home contents insurance or take out a specialist jewellery policy as soon as you have it — ideally before the proposal. Keep your diamond certificate and receipt somewhere safe, and update your valuation every few years.
[CLIENT TO CONFIRM: do you provide an insurance valuation with each ring?]
Questions
A gentle clean at home every couple of weeks keeps it sparkling, with a professional clean and check about once a year.
They’re usually fine for diamonds in secure settings, but they can loosen worn claws and aren’t suitable for some gemstones. If in doubt, ask us first.
It won’t harm the diamond, but soap builds up behind the stone and wet fingers make rings easier to lose. It’s best to take it off.
Diamonds are the hardest natural material, but a sharp knock at the right angle can chip one, especially on pointed shapes like pear and marquise.
The rhodium plating has worn. Re-plating restores the bright white finish.
[CLIENT TO CONFIRM]
Visit our Hatton Garden showroom for a professional clean and a check of the claws and setting — quick, careful and with no pressure.