Contact us

Talk to a Diamond Specialist

Whether it’s a question about a ring, an existing order or aftercare, our Hatton Garden team reads every message personally — no call centres, no scripts.

Speak to Us Directly

Prefer to Meet in Person?

Book a private consultation in our showroom or online, and see diamonds and settings side by side, with no pressure.

Book an Appointment

Send Us a Message

Tell us a little about what you need and a member of our team will get back to you.

What can we help with?
Best way to reach you

We only use your details to reply to your enquiry.

  1. What Happens Next
  2. 01 Your message comes straight to our Hatton Garden team
  3. 02 A specialist replies, usually within one working day
  4. 03 Meet us in the showroom or online, whenever you’re ready

The showroom

Visit Us in Hatton Garden

The Record Hall
16-16A Baldwin's Gardens
London EC1N 7RJ

Opening Hours

Monday 10am – 6pm
Tuesday 10am – 6pm
Wednesday 10am – 6pm
Thursday 10am – 6pm
Friday 10am – 6pm
Saturday 10am – 6pm
Sunday Closed

Appointments recommended. Bank holiday hours may vary.

Getting Here

In the heart of London’s jewellery quarter, a short walk from Chancery Lane (Central line) and Farringdon (Elizabeth, Circle, Hammersmith & City and Metropolitan lines) stations.

Book a showroom visitGet directions

Before you get in touch

Questions We’re Often Asked

Quick answers about visiting us, appointments and timings.

Can I visit your showroom or book a virtual appointment?

Absolutely. Book a private consultation at our Hatton Garden showroom to explore designs in person, try on settings and discuss bespoke options. We also offer virtual appointments if you cannot visit London.

Can I attend my engagement ring consultation with my partner?

Of course. Many couples visit together, and we also welcome private appointments if you prefer to choose a ring as a surprise. Our gemmologists adapt the consultation to whatever suits you best.

Where are you located?

Our showroom is at The Record Hall, 16-16A Baldwin's Gardens, London EC1N 7RJ — in the heart of London's jewellery quarter. We are a short walk from Chancery Lane and Farringdon stations.

How long does it take for a custom engagement ring to be made?

Most bespoke engagement rings are completed within 2–4 weeks from design approval, depending on the complexity of the setting and diamond sourcing. We will give you a clear timeline during your consultation.

  • Oli3 months ago
    Verified

    Great experience at Primo! The team were incredibly helpful and patient while we chose our engagement ring. The quality of the diamond and setting exceeded our expectations — we could not be happier.

  • Jack Wyatt2 weeks ago
    Verified

    Visited the Hatton Garden showroom and received expert advice without any pressure. Francesco walked us through every option and the finished ring is absolutely stunning.

  • Simon6 days ago
    Verified

    From the first consultation to collection, everything was seamless. Transparent pricing, beautiful craftsmanship, and a team that genuinely cares about getting it right.

  • Scott3 weeks ago
    Verified

    We designed a bespoke ring and the process was clear at every stage. The diamond sparkles beautifully and the setting sits perfectly on the finger. Highly recommend Primo Diamonds.

  • Emma R.1 month ago
    Verified

    Calm, professional and genuinely helpful — exactly what we wanted when choosing such an important ring. The virtual appointment option made it easy to fit around work.

  • Daniel K.2 months ago
    Verified

    Outstanding service and a ring we are proud of. The gemmologist explained everything clearly and helped us balance budget with the look we wanted. Five stars.

Recognised & Accredited By

  • Crafted in Hatton Garden
  • Certified Diamonds (GIA & IGI)
  • Ethically Sourced
  • Lifetime Aftercare & Cleaning
  • Online & In-Store