Fully Customisable Styles

Hand-Picked Diamonds & Gemstones

Free Ring Resizing Included

Free & Fully Insured Delivery

100% Conflict Free

10/10 service from start to finish. Really helpful and knowledgeable when finding the right style of ring and diamond cut for me, and they went the extra mile to get the sizing changed and delivered at very little notice. Stunning ring - would highly recommend Primo!

James H-M.

As I had only just started my search, being a novice and not knowing exactly what I wanted meant some jewellers were not interested. However, Francesco talked me through all of the options and didn’t mind that I wasn’t ready to buy a ring there and then. He was happy to spend time and talk me through the pros and cons of various diamonds, stones & bands.

Michael F.

The experience with Primo Diamonds was brilliant. It was an education as well as a service. We started from the ground up, talking about the basics regarding diamonds and slowly worked up towards choosing a ring. I had designs in mind so those were taken into account and the end result is a ring I'm really really happy with.

Kunal P.

Highly recommended! Francesco was very attentive and gave me some good ideas with a variety of options for my wedding band! To this day, he will contact me on my anniversary! Will be back for my eternity ring!

Alexandra L.