Book a private consultation with our experts and create a ring as unique as your story. Exceptional diamonds, honest advice and a personal experience from start to finish.
Located in the heart of the world's diamond district.
Create a ring as unique as your love story.
GIA certified diamonds and responsible sourcing.
We're with you long after your proposal.
Buying an engagement ring is one of the most important purchases you'll ever make. My goal is simple: to give you honest advice, exceptional value and complete confidence in your decision. Whether you're just starting your search or already have a design in mind, I'll help you understand your options and create a ring you'll be proud to propose with.
Request My Free ConsultationBook a free consultation in-store or virtually to understand your vision.
Select the perfect diamond that fits your style, budget and values.
Create a bespoke design or personalise one from our curated collections.
Meticulously handcrafted in Hatton Garden by our master jewellers.
Your ring is finished to perfection and presented in our signature box.
Hatton Garden, London
Experience a private consultation in the heart of London's jewellery district. View diamonds in person, explore ring styles and receive expert guidance in a relaxed environment.
Request My Free ConsultationSteven made the whole experience so easy and enjoyable. The ring is absolutely perfect and my fiancée loves it. I couldn't recommend them enough.
The attention to detail and personal service is second to none. They helped us source a rare lab-grown diamond that exceeded all our expectations.
They helped me design a ring that was better than I could have ever imagined. The quality and craftsmanship are exceptional, truly a masterpiece.
At Primo Diamonds, Hatton Garden heritage meets a modern, personal approach — so every step of choosing your engagement ring feels clear and confident.
Our London showroom sits in the heart of Hatton Garden — home to master jewellers and exceptional diamonds. Visit in person or start with a virtual consultation and receive the same expert guidance.
Every bespoke ring reflects your story. We shape each detail — from band profile to stone setting — with you from sketch to final polish.
In a private consultation we explain cut, colour, clarity and carat in plain language, with stones side by side so you choose with confidence.
Natural diamonds can include independent GIA certification — the global standard for grading — with full transparency from the start.
Lab-grown diamonds match mined stones in beauty and durability, often offering more value. We explain both options honestly so you choose what suits you.
Consultation, diamond selection, design refinement, then expert craftsmanship in Hatton Garden — with updates throughout and lifetime aftercare after your proposal.
Ready to begin? Book your private consultation with Primo Diamonds today.
There is no single right answer — your budget should reflect what feels comfortable for you. During your consultation, we help you understand how budget influences diamond size, quality and design complexity, so you can make a confident decision without overspending.
Most bespoke rings are completed within four to six weeks from design approval. Timelines can vary depending on stone sourcing and design complexity. We will provide a clear schedule at your consultation and keep you updated throughout.
Yes. We offer a curated selection of high-quality lab-grown diamonds alongside our natural stone collection. Our consultants will explain the benefits of each option so you can choose with confidence.
Absolutely. Our virtual consultations are conducted via video call and offer the same personalised guidance as an in-store visit. You can explore designs, discuss diamonds and begin your bespoke journey from anywhere in the world.
Your consultation is relaxed and entirely pressure-free. We discuss your vision, budget and timeline, show you diamonds and ring styles, and answer every question you have. There is no obligation — it is simply an opportunity to explore your options with expert guidance.
Yes. We regularly remodel heirloom jewellery and redesign existing rings. Whether you wish to reset a family diamond or refresh a vintage piece, our team will advise on the best approach to honour its history while creating something new.
We offer GIA certified natural diamonds as standard for stones above a certain carat weight. Certification details are always shared transparently during your consultation, so you know exactly what you are purchasing.
We offer flexible finance options to help you spread the cost of your ring. Terms and eligibility are discussed during your consultation, and our team will guide you through the available plans with full transparency.
Let's create a ring that you'll cherish for a lifetime. Our master jewellers are ready to bring your vision to life.
