Engagement rings

Engagement Rings

Explore bespoke engagement rings designed in Hatton Garden with expert, no-pressure guidance from Primo Diamonds. Choose from solitaire, halo, trilogy and diamond-band settings, then personalise your ring with your preferred diamond shape, metal and details.

Whether you already know exactly what you want or need help narrowing the options, we’ll help you compare designs and choose a ring that suits your partner, your budget and your proposal.

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  • Natural & lab-grown diamonds
  • Bespoke & made to order
  • Expert guidance in Hatton Garden
Engagement Rings — Primo Diamonds, Hatton Garden

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Buying advice

How to choose an engagement ring

Most people make four decisions, in roughly this order. You don't need to know the answers yet; this is simply a way to narrow the choice.

At a glance

  • Start with a budget you're comfortable with
  • Choose the diamond shape first, then the style
  • Natural and lab-grown look the same to the eye
  • Prices shown are for the setting; the diamond is chosen separately
Book a Consultationor call 020 7050 1165

Set a budget you're comfortable with

There is no rule for how much to spend. Decide on a figure that feels right, then let it guide the trade-offs between diamond size, quality and setting. Because the prices you see here are for the setting, leave room for the centre diamond, which is usually the larger share of the total.

Choose the diamond shape

Shape changes the character of a ring more than anything else. Round gives the most sparkle; oval, pear and marquise look larger for their weight; emerald and Asscher cuts are calmer and more architectural. If your partner already wears jewellery, the shapes they choose are a useful clue. Our diamond shapes guide compares them side by side.

Pick a setting style

A solitaire keeps all the attention on one diamond. A halo frames it with smaller stones for more presence. A trilogy adds two side stones, and a diamond band carries sparkle along the shoulders.

Choose the diamond and metal

Natural and lab-grown diamonds look the same to the eye; lab-grown usually costs less for the same specification, while natural diamonds are rarer. Judge either on cut first, then colour and clarity. Every setting comes in platinum, white gold, yellow gold or rose gold, so choose the tone that suits your partner's skin and existing jewellery.

Francesco Nicolaou, founder of Primo Diamonds
Francesco NicolaouFounder, Primo Diamonds

Meet the founder

Meet Francesco, your master jeweller

Every Primo ring begins with a conversation. Francesco, founder of Primo Diamonds, works with you personally, explaining your options in plain English and without pressure.

Whether you're just starting your search or already have a design in mind, he'll help you understand diamonds, settings and budget, then choose or create a ring you'll be proud to propose with.

My goal is simple: to give you honest advice, exceptional value and complete confidence in your decision.

  • One-to-one guidance from first idea to finished ring
  • Honest advice on natural and lab-grown diamonds
  • Help choosing a ring, or designing your own
Book a consultation Or call 020 7050 1165
Designer sketching a bespoke engagement ring

Bespoke engagement rings

Design your dream ring

Looking for something unique? We create bespoke engagement rings tailored to your style, budget and story, from the first sketch to the finished piece.

  • One-to-one design consultation
  • Hand-drawn sketches and CAD previews
  • Handcrafted in our Hatton Garden workshop
Learn about bespoke Book a consultation

Why choose Primo Diamonds?

  • Certified diamondsGIA & IGI reports
  • Made in Hatton GardenHandcrafted to order
  • Lifetime warrantyFree cleaning & aftercare
  • 30-day returnsChange your mind, no fuss
Couple admiring an engagement ring

Ring Finder

Find your perfect ring

Not sure which style suits her? Answer a few quick questions about style, shape and budget, and our Ring Finder will suggest rings to explore.

  • Explore styles, shapes and metals
  • Personalised suggestions for your budget
  • No sign-up needed to start
Find my perfect ring Or book a consultation

Free · Takes about 60 seconds

  • Oli3 months ago
    Verified

    Great experience at Primo! The team were incredibly helpful and patient while we chose our engagement ring. The quality of the diamond and setting exceeded our expectations — we could not be happier.

  • Jack Wyatt2 weeks ago
    Verified

    Visited the Hatton Garden showroom and received expert advice without any pressure. Francesco walked us through every option and the finished ring is absolutely stunning.

  • Sanju6 days ago
    Verified

    From the first consultation to collection, everything was seamless. Transparent pricing, beautiful craftsmanship, and a team that genuinely cares about getting it right.

  • Scott3 weeks ago
    Verified

    We designed a bespoke ring and the process was clear at every stage. The diamond sparkles beautifully and the setting sits perfectly on the finger. Highly recommend Primo Diamonds.

  • Emma R.1 month ago
    Verified

    Calm, professional and genuinely helpful — exactly what we wanted when choosing such an important ring. The virtual appointment option made it easy to fit around work.

  • Daniel K.2 months ago
    Verified

    Outstanding service and a ring we are proud of. The gemmologist explained everything clearly and helped us balance budget with the look we wanted. Five stars.

Free, no-obligation consultation

Book a personal consultation

See rings and diamonds side by side at our Hatton Garden showroom. Choose a time that suits you and we'll prepare a selection around your style and budget.

  • One-to-one consultationRelaxed, no-pressure atmosphere
  • Personalised selectionWe'll show you the best options for your budget
  • Expert guidanceWith over 15 years' experience in Hatton Garden
  • Around 45 minutesBring a partner or family member if you like
020 7050 1165 WhatsApp us

You'll receive an instant confirmation by email and WhatsApp. Prefer a form?

Visit our Hatton Garden showroom

Our showroom

Visit our Hatton Garden showroom

Experience our rings in person with a calm, one-to-one consultation in the heart of London's jewellery quarter.

  • Address The Record Hall
    16-16A Baldwin's Gardens
    London EC1N 7RJ
  • Opening hours Mon–Fri: 10am – 6pm
    Sat: 10am – 5pm
  • Telephone 020 7050 1165

Book appointment

Advice

Frequently asked questions

A few things couples usually ask before they visit Hatton Garden.

How do I choose an engagement ring if I don't know my partner's taste?

Look at the jewellery they already wear: metal colour, bold or delicate, classic or modern. If you're still unsure, a solitaire is the safest choice because it suits almost every style. Our Ring Finder can also suggest styles in about a minute.

Do the prices include the diamond?

No. The prices shown are for the setting. Choose "Configure Ring", select your diamond, and the complete price updates.

Should I choose a natural or lab-grown diamond?

Both are real diamonds and look the same to the eye. Lab-grown usually allows a larger or higher-grade stone for the same budget; natural diamonds are rarer and tend to hold their value better. Francesco can show you both side by side.

Which diamond shape is most popular?

Round brilliants remain the classic choice, and ovals have become very popular because they look larger for their carat weight. The right shape is the one your partner will love, so compare a few before deciding.

Can I design my own engagement ring?

Yes. If you can't find the exact design here, Francesco can create a bespoke engagement ring around your ideas, your diamond and your budget.

Can I see rings in person before I buy?

Yes. Book a consultation at our Hatton Garden showroom to see settings and diamonds side by side with Francesco.