Get in touch
Book an appointment or speak with our team
Meet the founder
Every Primo ring begins with a conversation. Francesco, founder of Primo Diamonds, works with you personally, explaining your options in plain English and without pressure.
Whether you're just starting your search or already have a design in mind, he'll help you understand diamonds, settings and budget, then choose or create a piece you'll treasure.
My goal is simple: to give you honest advice, exceptional value and complete confidence in your decision.
Bespoke design
Looking for something unique? Our designers create bespoke rings and jewellery tailored to your style, budget and story, from the first sketch to the finished piece.

Not sure where to start?
Tell us what you have in mind and your budget, and we will put together a shortlist to look at, in the showroom or over video call.
Free, no-obligation consultation
See rings and diamonds side by side at our Hatton Garden showroom. Choose a time that suits you and we'll prepare a selection around your style and budget.
You'll receive an instant confirmation by email and WhatsApp. Prefer a form?
Our showroom
Experience our rings in person with a calm, one-to-one consultation in the heart of London's jewellery quarter.
Advice
A few things couples usually ask before choosing an engagement ring at Primo Diamonds.
Most engagement rings are handcrafted to order in 4–6 weeks. Ready-to-ship designs can arrive within a few working days.
Yes. Every centre stone is independently graded by GIA or IGI, and the certificate is supplied with your ring.
Absolutely. We offer both — our gemmologists can talk you through the differences in value, sustainability and appearance.
Yes. Book a free appointment at our Hatton Garden showroom and we will have a selection ready for you to try on — in-store or over video call.
Book a free consultation and we will guide you discreetly. You also receive one complimentary resize within the first twelve months.