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Meet the founder
Every Primo ring begins with a conversation. Francesco, founder of Primo Diamonds, works with you personally, explaining your options in plain English and without pressure.
Whether you're just starting your search or already have a design in mind, he'll help you understand diamonds, settings and budget, then choose or create a ring you'll be proud to propose with.
My goal is simple: to give you honest advice, exceptional value and complete confidence in your decision.
Bespoke engagement rings
Looking for something unique? We create bespoke engagement rings tailored to your style, budget and story, from the first sketch to the finished piece.
Ring Finder
Not sure which style suits her? Answer a few quick questions about style, shape and budget, and our Ring Finder will suggest rings to explore.
Free · Takes about 60 seconds
Free, no-obligation consultation
See rings and diamonds side by side at our Hatton Garden showroom. Choose a time that suits you and we'll prepare a selection around your style and budget.
You'll receive an instant confirmation by email and WhatsApp. Prefer a form?
Our showroom
Experience our rings in person with a calm, one-to-one consultation in the heart of London's jewellery quarter.
Advice
A few things couples usually ask before they visit Hatton Garden.
Most rings are handcrafted to order in 4–6 weeks. Ready-to-ship designs can arrive within a few working days.
Yes. Every centre stone is independently graded by GIA or IGI, and the certificate is supplied with your ring.
Absolutely. We offer both — our gemmologists can talk you through the differences in value, sustainability and appearance.
Book a free consultation and we'll guide you discreetly. You also receive one complimentary resize within the first twelve months.